Unimedia: A Deal Closed in Week One, and 197 Meetings After

7 days from launch to closed deal.

Here is what made that possible.

Unimedia Technology develops custom software for companies with complex projects.

Their client acquisition worked internationally, but in Spain they still depended on referrals.

They asked us to change that, with results they could see fast.

This is how we did it.

1.) A proven offer

Their service was already validated with international clients. Spain was a distribution problem, not a product problem.

A channel can only close in week one when the offer behind it already works.

2.) Straight to the decision maker

They already knew who their buyer was.

With a precise ICP, we wrote directly to the people who approve development work. No gatekeepers and no forms in between.

The person who decides reads it themselves. Nothing has to travel up a chain.

3.) Coverage

Nobody can tell from outside which company needs custom software right now. So we covered ground instead of guessing.

We started with the sectors where development work is most constant, and wrote to each about the kind of software that companies like them usually need.

When it reaches someone with a live need, they answer fast.

4.) The result

Unimedia closed their first new project in the first week of campaigns.

Reaching a company with an urgent need that early was luck. Closing it was not. The offer was already proven and the buyer was already clear.

Then the steady part: more than 200,000€ in the pipeline in under three months, and 197 meetings with interested companies over the whole collaboration. All without hiring or growing a sales team.

When the offer already works and you know who it is for, it is only a matter of putting it in front of them at volume.

Outreach done well is what solves that.