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Auditech: Winning Back a Sceptical Buyer With Precision

Aug 26, 20261 min readSOL MEDIA

Some clients arrive already sceptical.

Auditech came to us expecting little.

Auditech works in cybersecurity: awareness and digital protection for companies. They came to us after bad experiences with other GTM agencies.

Their target made it harder: technical and IT decision makers. People trained to distrust anything that arrives cold.

So the work went into precision, not volume.

86 campaigns published. Each one aimed at one segment: one type of company, one role, one situation.

Narrow enough to understand what that specific person deals with, and to write a message about their problem, in their language.

A technical buyer filters out generic pitches on sight. A message that names the problem they are actually dealing with is the one that gets read.

The result: 27 meetings. High profile, with companies of up to 156M€ in revenue.

Josué López, from Auditech, put it this way: "You're the exception that breaks the rule."

That precision is where most of our work goes in every system we build.

Relevance wins the reply from a sceptical buyer.

Results win back a client who had stopped trusting providers.

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