Custom development

How Unimedia closed a project in the first week of the campaign

Fast, tangible results: 197 meetings, 4,802 leads and more than €200,000 in pipeline.

197
qualified meetings
4,802
leads generated
162
campaigns launched
Week 1
first project closed

Unimedia develops custom technology solutions for companies that need complex software.

They were looking for fast, tangible commercial results from their investment in customer acquisition, with a channel that would fill the calendar with qualified meetings.

The goal: turn their technical capability into real pipeline as soon as possible.

The challengeThe starting point

  • Need for fast, measurable commercial results
  • Acquisition dependent on unpredictable channels
  • Reaching decision-makers with a clear development need

The processThe system, adapted to Unimedia

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by vertical and high-value decision-maker with a clear development need, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Unimedia's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Unimedia's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

162
campaigns by sector
→
4,802
leads worked
→
197
qualified meetings

The resultsA qualified-meetings engine

  • Project closed in the first week of the campaign
  • +€200,000 in value generated in pipeline
  • 197 qualified meetings and 4,802 leads worked
Jaume Vidal · Unimedia
«More than 20 meetings a month and a project closed in the first week.»
Jaume Vidal · Unimedia
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