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Software · Cuatroochenta Group

How Escena Online achieved 65 meetings in three months

Accelerated B2B acquisition and product validation across multiple sectors: 98 meetings and 2,628 leads.

98
qualified meetings
2,628
leads generated
99
campaigns launched
65
meetings in 3 months

Escena Online is a software product from the Cuatroochenta group.

They needed to accelerate their B2B acquisition in a short timeframe and validate the product's fit across several sectors.

They were looking for a replicable system that would generate meetings from the very first quarter.

The challengeThe starting point

  • Accelerate B2B acquisition in a short time
  • Validate the product across multiple sectors
  • A replicable system, not one-off efforts

The processThe system, adapted to Escena Online

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by sector, with a replicable system, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Escena Online's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Escena Online's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

99
campaigns by sector
→
2,628
leads worked
→
98
qualified meetings

The resultsA qualified-meetings engine

  • 65 meetings in three months
  • 98 meetings and 2,628 leads over the course of the collaboration
  • Product validation across multiple sectors
Laura Pérez · Escena Online
«More than 65 meetings in three months, validating the product across multiple sectors.»
Laura Pérez · Escena Online
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