ERP · Digital transformation

How Ekamat turned its technical reputation into a predictable channel

A long-standing Microsoft partner that structured its outbound: 84 meetings and 4,765 leads in ERP and digitalization.

84
qualified meetings
4,765
leads generated
498
campaigns launched
Month 1
first project closed

Ekamat is a long-standing Microsoft partner in Spain, specialized in Business Central and Power Platform.

It had a solid technical reputation, but its commercial growth depended on word of mouth and inbound projects.

Without a structured outbound channel, customer acquisition was unpredictable.

The challengeThe starting point

  • Growth dependent on word of mouth
  • Technical expertise that wasn't reaching prospects proactively
  • Unpredictable acquisition of ERP projects

The processThe system, adapted to Ekamat

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by sector, targeting operations, IT and finance leadership, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Ekamat's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Ekamat's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

498
campaigns by sector
→
4,765
leads worked
→
84
qualified meetings

The resultsA qualified-meetings engine

  • First project closed in the first month of the collaboration
  • 84 meetings with decision-makers in operations, IT and finance
  • Stable pipeline in ERP and digitalization
Patricia García · Ekamat
«More than 7 meetings a month with large companies; we closed a project in the first month of the collaboration.»
Patricia García · Ekamat
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