Custom software · Cloud

How Devs 480 built its own commercial channel for its cloud development

A company from the Cuatroochenta group that structured its acquisition: 36 meetings and 701 leads with IT decision-makers.

36
qualified meetings
701
leads generated
232
campaigns launched
Phase 1
first sales

Devs 480, part of the Cuatroochenta group, specializes in cloud development and integration of complex systems.

It had more than enough technical capability, but it needed a predictable channel of its own for customer acquisition.

The goal: turn their expertise into a flow of meetings with IT decision-makers.

The challengeThe starting point

  • Technical capability without a commercial channel of its own
  • Unpredictable customer acquisition
  • Reaching IT and operations decision-makers

The processThe system, adapted to Devs 480

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment targeting IT and operations decision-makers, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without Devs 480's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches Devs 480's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

232
campaigns by sector
→
701
leads worked
→
36
qualified meetings

The resultsA qualified-meetings engine

  • First sales already in the early phases of the campaign
  • 36 meetings and 701 leads with IT decision-makers
  • A repeatable commercial channel of its own
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