B2B logistics

How B2Bpack generated 356 meetings with an outbound system across Europe

From unpredictable acquisition to a steady engine: 4,558 leads worked and 356 qualified meetings.

356
qualified meetings
4,558
leads generated
162
campaigns launched
Europe
Spain + 3 markets

B2Bpack is a digital logistics platform that lets you quote, compare and book transport from multiple carriers in a single place, with real-time tracking and ERP integration.

Its product worked and was growing, but its customer acquisition depended on inconsistent channels and word of mouth. Every month was a question mark.

It didn't need more scattered leads, but a system that would produce qualified meetings predictably and scale to new countries.

The challengeThe starting point

  • No predictability: impossible to anticipate each month's pipeline
  • Dependence on referrals and inconsistent channels
  • Need to open up markets in Europe in an orderly way

The processThe system, adapted to B2Bpack

We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.

Phase 01

Alignment & infrastructure

We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.

Phase 02

Campaign production

We segment by country (Spain, Germany, France, Switzerland) and by industrial vertical, automotive, machinery, chemicals, pharmaceutical, electronics, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without B2Bpack's approval.

Phase 03

Sending, inbox & meeting

Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches B2Bpack's team with a calendar invite, brief and CRM record.

Ongoing

Weekly optimization

Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.

The workFrom campaign to meeting

162
campaigns by sector
→
4,558
leads worked
→
356
qualified meetings

The resultsA qualified-meetings engine

  • 356 qualified meetings and 4,558 leads generated
  • +90 meetings a month in its best periods
  • Orderly expansion to Spain, Germany, France and Switzerland
Raúl Pérez · COO, B2Bpack
«More than 90 meetings a month, with close to 400 generated in less than 6 months.»
Raúl Pérez · COO, B2Bpack
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