From one or two meetings a month to more than 30: 109 meetings and 1,265 leads for a niche product.
POOL CONCEPT manufactures movable floors for luxury pools, a high-value niche product.
They wanted to expand into B2B and international markets, but they were barely getting one or two meetings a month.
They needed a system capable of finding and activating the few relevant decision-makers in their niche.
We apply our demand-generation system, run end to end and tuned to their sector. Four phases, each one unlocking the next.
We align the ICP, target sectors and DNC list. We set up dedicated sending infrastructure, our own domains, mailboxes (Gmail + Outlook), DNS authentication and warm-up, on a dedicated server. Sending reputation stays 100% under our control.
We segment by very specific B2B targets for a niche product, with qualified sources and per-country verification. We write the scripts by sector, with up to 4 layers of personalization and A/B variants. Nothing goes out without POOL CONCEPT's approval.
Replies land in a unified master inbox, managed by an AI agent and a dedicated inbox manager who classifies, qualifies, handles objections and proposes a meeting. Every meeting reaches POOL CONCEPT's team with a calendar invite, brief and CRM record.
Deliverability testing, rotating low-reputation accounts, bounce control and promoting the winning variants. Each week's data refines copy, segments and accounts.
Book a 30-minute call: we'll show you how the system would apply to a case close to yours.
